Zen Admire Swadesh With 4G VoLTE, 22 Regional Language Support Launched in India

Zen Mobile on Thursday unveiled a new 4G smartphone, called Admire Swadesh. The company highlights that the new smartphone supports 22 regional Indian languages as well as a dual-WhatsApp feature. It is priced at Rs. 4,990 and will be available in Champagne and Blue colour options. The company says it will be bundling a free screen guard and case along with six months screen replacement warranty as a launch offer.

The dual-SIM Zen Admire Swadesh runs Android Marshmallow 6.0. The smartphone sports a 5-inch HD (720x1280 pixels) IPS display and is powered by a 1.3GHz quad-core processor with 1GB of RAM.

The Zen Admire Swadesh features a 5-megapixel rear camera with autofocus and flash and a 2-megapixel front-facing camera. Internal storage stands at 8GB with the option to expand further via microSD card (up to 32GB).

Connectivity options on the Zen Admire Swadesh include 4G VoLTE, Wi-Fi, Bluetooth, among other things. The smartphone packs a 2000mAh battery that promises up to 30 hours of standby time.

As we mentioned, the most notable highlight is support for 22 regional Indian languages in including Hindi, Punjabi, Urdu, Gujarati, Tamil, Telugu and Marathi. A Language lock feature lets you choose the language from the main screen. The dual-SIM smartphone also lets you set up two WhatsApp accounts.

"Admire Swadesh is yet another brilliant 4G VoLTE device which will be a true delight for the consumers who are looking at upgrading to 4G-enabled smartphones. We at Zen Mobile, aim to offer a perfect combination of high end features and experience at a great value to consumers across Tier II and Tier III markets," Sanjay Kalirona, CEO, Zen Mobile, said.

"Regional languages are becoming increasingly important, specially, in a country like India where multiple languages are spoken. Keeping that in mind, we have introduced 22 regional language support feature in Admire Swadesh to serve the unique needs of Indian consumers, and to overcome communication hindrance. We, at Zen Mobile are poised to drive the next step smartphone evolution by offering a comprehensive Zeneration 4G portfolio of quality devices. Going forward, we will continue focus on strengthening our 4G portfolio in 2017, by launching exciting new devices at the most competitive price points," he added.